Difference between revisions of "Lead Management"
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This module stores all contact information within a database, so the sales repository can manage their pipelines, create quotes and process the orders. Contact information can be exported into a spreadsheet or another third-party application. | This module stores all contact information within a database, so the sales repository can manage their pipelines, create quotes and process the orders. Contact information can be exported into a spreadsheet or another third-party application. | ||
== | == 1. Lead Capture-- == | ||
* Use the predefined statistics pages to get useful information about your company. | * Use the predefined statistics pages to get useful information about your company. | ||
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* The main purpose of lead capture forms is to collect contact information by giving customers something in exchange for their data. | * The main purpose of lead capture forms is to collect contact information by giving customers something in exchange for their data. | ||
== | == 2. Lead Distribution-- == | ||
* If predefined fields do not match your needs, add your own custom fields of any type (string, amount, date, checkbox, combo list ...) to the form... | * If predefined fields do not match your needs, add your own custom fields of any type (string, amount, date, checkbox, combo list ...) to the form... | ||
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* Forms with multiple fields can reduce the conversion rate. | * Forms with multiple fields can reduce the conversion rate. | ||
== | == 3. Lead Generation-- == | ||
* Attach any notes or files to your prospect/customer sheet. | * Attach any notes or files to your prospect/customer sheet. | ||
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* Create a project report sheet for each and every employee as well as customers or clients. | * Create a project report sheet for each and every employee as well as customers or clients. | ||
== | == 4. Lead Management-- == | ||
* Lead Management techniques have 87% higher conversion rates. | * Lead Management techniques have 87% higher conversion rates. | ||
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* Your company’s business goals and objectives should define what you are ultimately trying to achieve with the lead management. | * Your company’s business goals and objectives should define what you are ultimately trying to achieve with the lead management. | ||
== | == 5. Lead Segmentation-- == | ||
* Create your quotes as well as commercial proposals and send them by email from within the application. | * Create your quotes as well as commercial proposals and send them by email from within the application. |
Revision as of 11:19, 11 August 2021
This module stores all contact information within a database, so the sales repository can manage their pipelines, create quotes and process the orders. Contact information can be exported into a spreadsheet or another third-party application.
1. Lead Capture--
- Use the predefined statistics pages to get useful information about your company.
- Analysed your performance as well as the performance of your sales representatives.
- Choose which information you want to see on your lists. Filter and sort them based on any criteria.
- Admin can also reuse the project to create new tasks to begin and track the project execution.
- Link any data (events, quotes, orders ...) to your opportunities, so that you can easily find all information from the past with respect to the opportunity.
- Include predefined products to save you time, or enter full content manually.
- The main purpose of lead capture forms is to collect contact information by giving customers something in exchange for their data.
2. Lead Distribution--
- If predefined fields do not match your needs, add your own custom fields of any type (string, amount, date, checkbox, combo list ...) to the form...
- Use your opportunities for a 360-degree view.
- Define an amount and a probability for winning your opportunities, so that you can have an idea of what will be your expected turnover.
- Change the status of your opportunities into "Won" or "Lost".
- Lead capture pages are dedicated landing pages used for specific marketing campaigns.
- Forms with multiple fields can reduce the conversion rate.
3. Lead Generation--
- Attach any notes or files to your prospect/customer sheet.
- Merge third parties to remove duplicate records...
- If you want, you can create one or several alternative addresses for each of your prospects or customers (one record/address for the director, another one for his or her assistant, another one for the delivery of legal service representative, etc.).
- Just modify the status in one click from the list view without even opening the prospect sheet...
- Set the status and potential of your prospects.
- Create a project report sheet for each and every employee as well as customers or clients.
4. Lead Management--
- Lead Management techniques have 87% higher conversion rates.
- Lead Management provides a new avenue for capturing leads on your website.
- A lead Management not only takes care of your bottom of the funnel but can support your entire conversion journey.
- Use lead Management to promote content downloads and improve your lead capture in the awareness stage.
- Valuable lead contact information can also be sent from the chatbot directly to your sales team.
- Your company’s business goals and objectives should define what you are ultimately trying to achieve with the lead management.
5. Lead Segmentation--
- Create your quotes as well as commercial proposals and send them by email from within the application.
- Enter events or set up reminders in the agenda. Link any data (events, quotes, orders ...) to your opportunities,
- Use A/B testing to determine which targeting is the most effective.
- Designed the flow of your lead segmentation while keeping your business goals in mind.
- Customers and prospects can directly schedule a demo, book an appointment or make a reservation in the lead segmentation.
- Define an amount and a probability for winning your opportunities, so that you can have an idea of what will be your expected turnover.