Email Marketing

This page defines the features of Tactic, associated with email marketing. Email marketing is one of the primary methods of digital marketing in this current civilisation. Tactic provides the marketers with an opportunity of creating email campaigns and send those to potential customers without having to face much complicated procedures. The features of email marketing are:

1. Email Response Control--

This feature of email response control allows the users to send email campaigns from web interface from the command line. Additionally, the user can send few test emails for verifying the content of the emails by validating the set up with an original email-reader. Additional services of this feature are: 

• Creation of email campaigns with the assistance of WYSIWYG editor or for advanced users, an HTML editor
• Personalization of email templates using variables that can be modified based on the information of each recipient
• Elimination of already existed emails or duplicate e-mails
• Third-party external SMTP server from ALSOFT can be used

2. Alerts/Notifications--

This feature of Tactic helps the users to get notified regarding an important event or an important business-related mail for better experience. The types of notifications and alerts provided by this software are: 

• Pop-up alerts about important evets, such as meetings, calling customers, visiting construction site and more
• Alerts related to products and stocks can be easily found in the dashboard. The notification can be found as “Products: Stock Alert”, this is to notify about the products that are below desired stock level
• Special discount related offers can be sent by Tactic to its potential customers via SMS or email.
• Notifications related to expiration of hosting date will be provided by the company beforehand via mail or pop-up
• Notifications related to products can be generated as well

3. Transaction History--

Transaction history related to expenses, revenues and other important factors can be restored within Tactic. Management of expense reports, keeping tracks of expenses and approval or declination of expense requests can be forwarded with the help of emails as well.