Lead Management

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Revision as of 11:25, 11 August 2021 by Admin (talk | contribs)
 This module stores all contact information within a database, so the sales repository can manage their pipelines, create quotes and process the orders. Contact information can be exported into a spreadsheet or another third-party application.A lead Management not only takes care of your bottom of the funnel, but can support your entire conversion journey.

1. Lead Capture--

  • Use the predefined statistics pages to get useful information about your company.
  • Analysed your performance as well as the performance of your sales representatives.
  • Choose which information you want to see on your lists. Filter and sort them based on any criteria.
  • Admin can also reuse the project to create new tasks to begin and track the project execution.
  • Link any data (events, quotes, orders ...) to your opportunities, so that you can easily find all information from the past with respect to the opportunity.
  • Include predefined products to save you time, or enter full content manually.
  • The main purpose of lead capture forms is to collect contact information by giving customers something in exchange for their data.

2. Lead Distribution--

  • If predefined fields do not match your needs, add your own custom fields of any type (string, amount, date, checkbox, combo list ...) to the form...
  • Use your opportunities for a 360-degree view.
  • Define an amount and a probability for winning your opportunities, so that you can have an idea of what will be your expected turnover.
  • Change the status of your opportunities into "Won" or "Lost".
  • Lead capture pages are dedicated landing pages used for specific marketing campaigns.
  • Forms with multiple fields can reduce the conversion rate.

3. Lead Generation--

  • Attach any notes or files to your prospect/customer sheet.
  • Merge third parties to remove duplicate records...
  • If you want, you can create one or several alternative addresses for each of your prospects or customers (one record/address for the director, another one for his or her assistant, another one for the delivery of legal service representative, etc.).
  • Just modify the status in one click from the list view without even opening the prospect sheet...
  • Set the status and potential of your prospects.
  • Create a project report sheet for each and every employee as well as customers or clients.

4. Lead Management--

  • Lead Management techniques have 87% higher conversion rates.
  • Lead Management provides a new avenue for capturing leads on your website.
  • A lead Management not only takes care of your bottom of the funnel but can support your entire conversion journey.
  • Use lead Management to promote content downloads and improve your lead capture in the awareness stage.
  • Valuable lead contact information can also be sent from the chatbot directly to your sales team.
  • Your company’s business goals and objectives should define what you are ultimately trying to achieve with the lead management.

5. Lead Segmentation--

  • Create your quotes as well as commercial proposals and send them by email from within the application.
  • Enter events or set up reminders in the agenda. Link any data (events, quotes, orders ...) to your opportunities,
  • Use A/B testing to determine which targeting is the most effective.
  • Designed the flow of your lead segmentation while keeping your business goals in mind.
  • Customers and prospects can directly schedule a demo, book an appointment or make a reservation in the lead segmentation.
  • Define an amount and a probability for winning your opportunities, so that you can have an idea of what will be your expected turnover.